dig-git® Beach Gear Inc. was founded in 2007 with the idea to develop a perfect beach umbrella anchor that can keep the umbrella where it belongs—in the sand. If you've ever experienced a runway away beach umbrella, you know it’s not only annoying but dangerous. After having a close encounter with a runaway umbrella himself, the founder of dig-git®, Freddy, knew there had to be a better “solution.” With our patented technology, the dig-git® Beach Umbrella Anchor is the solution to securing beach umbrellas.